Rajasthan Healthy Food Becomes Rajasthan’s First Brand to Offer Namkeen Made in Groundnut Oil

Rajasthan Healthy Food, a new-age healthy snack brand rooted in Rajasthan’s rich culinary heritage, today announced a major milestone—becoming Rajasthan’s first and only brand to offer traditional namkeen prepared exclusively in groundnut oil.

At a time when the Indian snack market is dominated by products fried in refined palm oil and heavily processed fats, Rajasthan Healthy Food is redefining everyday snacking by returning to cleaner, traditional, and more mindful cooking practices. By replacing refined oils with groundnut oil, the brand aims to offer consumers a healthier and smarter snacking alternative without compromising on taste.

“Oil is not just an ingredient—it defines the nutritional impact of a snack,” said Dilip Meena, Founder, Rajasthan Healthy Food. “Groundnut oil has been used traditionally in Indian households for generations. By bringing it back into namkeen manufacturing at scale, we are making a conscious shift toward cleaner-label, better-quality snacking.”

Groundnut oil is naturally free from trans fat and is valued for its stability at high temperatures, natural antioxidants, and balanced fat profile. While traditionally used in home cooking, its adoption in commercial namkeen manufacturing has remained extremely limited due to higher costs. Rajasthan Healthy Food’s decision reflects its long-term commitment to consumer health, ingredient transparency, and responsible food manufacturing.

Founded with the vision of combining Rajasthan’s traditional recipes with modern nutrition science, Rajasthan Healthy Food focuses on preservative-free snacks made from locally sourced ingredients. The brand positions itself as a trust-first alternative in the rapidly growing “better-for-you” snack category, catering to health-conscious families, working professionals, and corporates seeking authentic, responsible food choices.

With this announcement, Rajasthan Healthy Food strengthens its positioning as a health-forward, culturally rooted brand—setting a new benchmark for the regional namkeen industry and challenging long-standing norms around oil quality in mass snacking.

The brand’s groundnut-oil-based namkeen range is currently available through select retail partners and digital channels, with plans for wider regional and national expansion.

About Rajasthan Healthy Food

Rajasthan Healthy Food is a Rajasthan-based healthy snack brand dedicated to reviving traditional Indian snacking through cleaner ingredients and modern nutrition principles. The brand offers namkeens, millet-based snacks, and energy foods made without preservatives, artificial additives, or refined palm oil—delivering healthier and smarter snacking choices inspired by Rajasthan.