Rajasthan Healthy Food Launches Authentic Namkeens Made in Pure Groundnut Oil

In a market flooded with overly processed snacks and cost-driven compromises, Rajasthan Healthy Food is proud to announce the launch of its traditional Namkeens, crafted with honesty, heritage, and health at the core.

This launch marks an important milestone for the brand as it brings Rajasthan’s authentic snacking culture to modern consumers—without cutting corners on ingredients or values.

Reviving Rajasthan’s Namkeen Legacy

Rajasthan has always been known for bold flavors, robust spices, and snacks that could withstand the harsh desert climate. From Aloo Bhujia to the fiery Ratlami Sev, Namkeens are not just snacks here—they are part of daily life and culture.

At Rajasthan Healthy Food, these iconic Namkeens are prepared using:

• Traditional recipes

• Carefully selected spices

• Pure groundnut oil, not cheaper blended or refined oils

The result is Namkeens that deliver authentic taste, better digestion, and a cleaner ingredient profile—exactly how they were meant to be enjoyed.

What Makes Our Namkeens Different?

Most mass-market Namkeens today focus on cost reduction rather than consumer well-being. Rajasthan Healthy Food has taken a consciously different path.

🌿 Made in Pure Groundnut Oil

Groundnut oil is naturally rich in good fats, antioxidants, and has zero trans-fat. It enhances flavor while being far more stable and healthier than palm oil or refined blends commonly used in cheaper Namkeen products.

🌶️ Authentic Aloo Bhujia & Ratlami Sev

• Aloo Bhujia: Crisp, balanced, and made for everyday guilt-free snacking

• Ratlami Sev: Bold, spicy, and true to its regional roots

No artificial flavors. No shortcuts.

The Real Challenge: Competing With Cheaper Oil Products

Launching a healthier Namkeen brand in India is not without challenges.

⚠️ Price-Driven Competition

The Namkeen market is dominated by products made in cheap palm oil or mixed oils, allowing brands to undercut prices aggressively. While these products offer higher margins, they often compromise long-term consumer health.

⚠️ Distributor Resistance

Many distributors and rural retailers:

• Prioritize higher margins over product quality

• Are hesitant to promote healthier alternatives

• Focus on fast-moving, low-cost SKUs rather than value-driven brands

This creates a tough environment for brands like Rajasthan Healthy Food that choose groundnut oil and clean-label production, even if it means slightly higher costs.

Why We Chose Health Over Easy Margins

Rajasthan Healthy Food believes that:

• Consumer awareness is rising

• Healthier Namkeens are not a trend, but the future

• Taste and health do not need to be mutually exclusive

The brand is committed to educating distributors, retailers, and consumers about why oil quality matters—and why switching to better Namkeens is an investment in long-term well-being.

A New Chapter for Namkeens in India

This launch is more than just introducing Aloo Bhujia and Ratlami Sev. It is a statement:

• That Rajasthan’s traditional foods deserve respect

• That Namkeens can be flavorful and responsible

• That Indian consumers deserve transparency, not compromises

Rajasthan Healthy Food invites health-conscious snack lovers, modern retailers, and progressive distributors to be part of this journey—where taste, tradition, and trust come together.